Eden Strategy Institute at The SME CEO Forum 2012
The SME CEO Forum 2012 “Collaboration for Growth” is an annual event for growth enterprises across the healthcare, logistics, cleantech, education, electronics, finance, precision engineering, printing, professional services, retail and food services industries. Organized by SPRING Singapore, it focuses on developing cross-sectoral partnerships through keynote speeches, roundtable discussions, and business matching.
Mr. Radi Soemarjono, Director of Global Business Development at The Procter & Gamble Company, took the audience through P&G’s journey of embracing open innovation as a source of competitive advantage, actual case studies illustrating the P&G model for collaboration, and provided useful tips on how SMEs can be better prepared when dealing with large international firms.
Ms. Sharon Kong, General Manager of Fuji Xerox Singapore, then discussed the success factors behind the partnership of Fuji and Xerox that had billed it as one of the longest-lasting cross-border collaboration among multinational corporations.
Dr. David S. Cohen, Principal at Strategic Action Group, then shared his thoughts on how human capital due diligence is critical to enabling a winning organisational culture in collaborations.
Eden Strategy Institute led two roundtable sessions, where attendees from diverse backgrounds co-created solutions to design and manpower challenges faced in the aged care and logistics sectors. By orchestrating an appreciation of user challenges, teams were able to articulate the design challenges, prototype various solutions, and initiate discussions on taking the projects to reality.
“We were encouraged by the enthusiasm and support provided by various aged care facilities in our research phase leading up to this event, and inspired by the creativity and can-do spirit that all participants showed today,” said Eden Partner Mr. Calvin Chu.
“Eden Strategy Institute is proud to once again be a part of the SME CEO Conference this year, and look forward to helping the firms bring their ideas to market in the near future,” he said.