We help organizations create value in addressing the world's pressing issues.
Eden helps leading global corporations, governments, and non-profit organizations profitably achieve sustained impact by aligning their growth platforms, operations, products, and services with market forces and developmental opportunities.

Eden creates impact through five service areas.
INCLUSIVE INNOVATIONS
Innovation can be a strategy for rejuvenation, differentiation, and growth – or a source of anxiety, dissatisfaction, and waste. We help organisations grow capabilities that ensure sustainable returns on innovation investments. We empower innovation teams with fresh insights and approaches, transforming the entire culture of an organisation. We co-create and commercialise innovations that attend to the greatest civilizational challenges of our time.
EMERGENT SEGMENTS
Asia’s Emerging Middle Class holds immense promise for companies seeking growth, yet effectively penetrating this heterogeneous market requires an intimate understanding of their unique circumstances, challenges, and aspirations. We use robust statistical approaches to identify target segments, investigate hyperlocal contexts using ethnographic techniques, and co-create meaningful propositions that meet their unmet needs.
ALTERNATIVE CHANNELS
We help organisations expand their reach by forging public-private partnerships with channel partners that extend beyond traditional distributors. Going-to-Market as a Business System – harmonizing corporate goals with the public objectives of governments, communities, and social sector organisations – can share the burden of market access, while bringing beneficial goods to more people.
RESILIENT OPERATIONS
Organisations face increasing risks of technological, environmental, workforce, and social disruption. We inspire strategic vision with foresight and global good practices, identify value chain vulnerabilities, align constituents around governance approaches that optimize shared performance, and plan pathways that deliver both corporate development and societal impact.
SOCIAL CAPITAL
Consumers, employees, and citizens are increasingly expecting positive societal contribution from the organisations they engage with. We help organizations craft authentic value propositions, including strategies, offerings, networks, collaboration models, organisational cultures, and brands that resonate deeply with purpose-driven aspirations, to forge the social compact between leaders and their constituents.
OUR CLIENTS
What they say about us
Nicholas Ng
Manager, Samsung Electronics

"Calvin's transparent leadership, creative methodologies and raw passion allowed us to push the limits of the project: going beyond boundaries and exploring unchartered territories, which is the core spirit behind any innovation endeavour. In the end, the project's result far exceeded our expectations and is on its way to a tremendous success."
Cristan Yang Zhigang
Marketing Manager, Covidien

"The work Eden has done for our company has laid the foundation for our go-to-market strategy, and has delivered very actionable tactical intelligence for our initial business roll out. There are various components of the project by Eden has become a reference and best practice not just for Asia, but also throughout the other Emerging Markets."
Thomas Aakjær Jensen
Innovation Specialist, Kata Fonden

"The workshops planned by Eden Strategy Institute were executed to a high degree of satisfaction among the participants and Eden Strategy Institute were credited for their ability to create a trustful learning environment where the companies shared and discussed their business models."
Emily Toh
Manager, Habasit Far East Pte Ltd

"The Eden team learned about our product suite in a short period of time, after going through only a day of briefing. They are able to identify market opportunities relevant to our products. To sum it up, it was a great experience working with Eden. It was very easy working with them."
Danial Mausoof
Head of Corporate Affairs, Nokia

"Eden’s consultants also went out of their way to run the Innovation Labs World event. Eden’s counsel gave us confidence in entering the Smart Health market and we are well on our way to transforming the state of elder care here and across the region and also introducing other IoT initiatives.”

















