Eden Strategy Institute at The Regional CEO & CIO SummitMay 06, 2010
The Regional CEO & CIO Summit is the pre-eminent gathering of CEOs and CIOs from across Asia Pacific. The Summit is the leading platform for CEOs and CIOs to gain global insights and discover new innovation shaping the economic recovery cycle through a platform of focused roundtable discussions.The Summit also seeks to understand what the challenges in today’s business environment are and what senior management needs to be wary of when taking their business global or venturing into new and unchartered territory.
Eden Strategy Institute’s Partner Mr. Calvin Chu Yee Ming spoke on “From CSR to Sustainable Profits”, sharing Eden’s research and consulting experiences on using the value chain to identify business challenges to innovate on, Eden’s framework for organizations to build new profit streams from sustainable business practices, and case studies of how MNCs across Asia have been able to successfully meet the ‘Triple Bottom Line’ using this approach.
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