Creating Design-driven Go-to-Market Capabilities

CONTEXT

Creative is a worldwide leader in digital entertainment products. Listed in Singapore, Creative is one of Singapore’s most cherished brands that has successfully brought its suite of award-winning audio products across the world.

Creative partnered with Eden via the Sustainable Innovation Programme at SUTD Academy to enhance its innovation capacity and craft a comprehensive, company-wide go-to-market strategy for its latest products.

APPROACH

Eden began by fostering strategic alignment among 30 senior managers, focusing on Corporate Purpose, Culture, Systems, and Brand Strategy. Teams were inspired by expert guest faculty and equipped with cutting-edge methodologies in Foresight and Market Analysis. They explored innovative Marketing Systems and Agile Business Models, iteratively shaping Sustainable Value Propositions and actionable launch strategies to bring a live project to market.

IMPACT

Over this two-month engagement, the participants expressed that they received “valuable insight for management to drive our company forward” and “good and practical advice and feedback to project work”. They highlighted the “tremendous insights from the real-world experiences of leaders from other industries”, with one noting that the engagement helped them “understand what truly matters, by speaking truth to power”. Ninety-three percent rated the engagement as “Very Good” or “Excellent”, with most “Strongly Agreeing” that their learnings will be applied to their work.

Created with Sketch. When Creative decided to customize a Design Thinking program for our employees, we evaluated Eden alongside three other vendors. Eden stood out because, in addition to offering training, it is a consultancy firm capable of partnering with us after the training to implement initiatives that drive the outcomes we aim to achieve. We were particularly impressed by the lead trainer, Calvin Chu. His deep knowledge and engaging delivery resonated strongly with our learners. Calvin not only facilitated the program effectively but also fostered team building throughout the sessions. The support from Calvin and his team has been exceptional. We highly recommend Eden to any company seeking a transformative program for their employees.”

 

Ms. Esther Look
Human Resources Director
Creative Technologies Ltd

81
2,083 views