Safa Bohari

Safafisalam Bohari Jaon is a Strategy Consultant at Eden Strategy Institute, focused on driving sustainability alongside digitalisation in rapidly urbanising Asia.

Prior to joining Eden, Safa has accumulated broad experience spanning the omni-channel digital value chain at pan-Asian insurer FWD, including digital products, marketing and corporate strategy, in addition to his formal training in data science and analytics. Throughout his time at the company, he led a plethora of projects in cloud-based analytics and hyper-personalised marketing, as well as launching pilots for digital health and digital investment products. During his time at Accenture, he facilitated a large paints and coatings MNC through their SAP data migration and transformation.

Outside of work, Safa leads several volunteering projects with youth mentoring and sustainability organisations. Having kickstarted the national Mentoring SG movement as a member of the Partnerships Workgroup under the Mentoring Alliance for Action, he has also organised and facilitated mentoring programmes for Voices of Asia, Yayasan Mendaki, and Young Mendaki Club. He is the Programmes Lead for the UN Global Compact Network Singapore Youth Forum 2023, one of the largest youth-led sustainability forums in ASEAN.

Safa holds a BEng in Engineering Systems and Design (Major in Business Analytics & Operations Research) from the Singapore University of Technology and Design. He also holds a Certificate in ESG Investing from the CFA Institute.