Nokia is a leading global provider of mobile and fixed connectivity, which empowers customers to develop, enable, integrate, and implement network infrastructure, business models, and services with robust and reliable high-speed networks, broadband, and machine-to-machine services.

Nokia was keen to identify opportunities where it could extend its IoT portfolio with value-adding solutions, analytics, and optimized networks, and commissioned Eden to develop use cases for IoT in Singapore which would leverage Nokia’s unique selling proposition to better users’ lifestyles, contribute to a deep social need, and achieve sustained business growth.

APPROACH

Eden conducted a comprehensive analysis of statistical indicators, technology trends, the competitive landscape, growth projections, and system inefficiencies across industries to identify the global connected healthcare market as favorable for disruption. We then drilled into Singapore’s healthcare economics, social policies, ecosystem stakeholders, budgets, and population demographics to provide Nokia with a baseline understanding of system issues and determine a focus in the eldercare space.

We envisioned a world where IoT would enable elders to age meaningfully, actively, and independently. Using in-depth interviews, ethnographic observations at elder facilities, and iterative co-creation with technology experts as well as clinicians, we surfaced, evaluated, and prioritized potential IoT projects for Nokia which spoke to this vision as well as Nokia’s unique strengths, its IoT development roadmap, and value at stake.

Eden used a user-centric approach to detail practical problem statements for specific user archetypes, developing solutions that are inclusive, comprehensive, compelling to elders, and aligned with to their instinctive behaviors and habits.

IMPACT

We collaborated closely with Nokia, care providers, and potential customers, to design, prototype, iterate, refine, and validate user features, specify user requirements, evidence the technology feasibility, establish test protocols, and align stakeholders on a phased implementation process. We further supported Nokia on various market development activities, including the successful trial of Asia’s first fall prevention video analytics application.